With two of the biggest shopping days of the season fast approaching, it’s time to get the wheels turning on your marketing campaign. To help, we’ve put together a checklist for your Black Friday Cyber Monday campaign. Get a hearty slice of the holiday shopping pie by doing the following for your seasonal campaign: Consider your shoppers habits Let's go back to basics. How do your shoppers engage with you as a brand? Are they sharing off-the-cuff stories via video on Instagram, ...
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User-generated content is changing the way companies market and customers buy—here’s how you can take your UGC to the next level. Now more than ever we’re living in the age of social media. As an eCommerce brand, you can live and die by your Instagram account. Your audience has a social media presence on at least one of the major platforms. For example, over half of all millennials have an Instagram account according to PEW Internet research. As such, these platforms are ...
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Are you planning on utilizing user-generated content but aren’t sure how to go about it? Here’s our easy-to-follow guide. Even after deciding to use user-generated content (UGC) for the marketing of your company’s brand and having come up with a strategy to best utilize it, there’s still one final step—actually using UGC to meet your marketing goals. After all, just because you know what you want to get out of using UGC doesn’t mean you know how to get there. It’s worth ...
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