With two of the biggest shopping days of the season fast approaching, it’s time to get the wheels turning on your marketing campaign. To help, we’ve put together a checklist for your Black Friday Cyber Monday campaign. Get a hearty slice of the holiday shopping pie by doing the following for your seasonal campaign:
Consider your shoppers habits
Let’s go back to basics. How do your shoppers engage with you as a brand? Are they sharing off-the-cuff stories via video on Instagram, @tagging you in the process? Or are they posting curated, edited photos to the feed, again @tagging your brand and tagging again in the comment?
When launching your Black Friday Cyber Monday
(BFCM0 User Generated Content (UGC) campaign, start with a quick review of how your audience actually acts. Use their behaviour to inform your approach.
Create a community hashtag for user’s posts
People love to share experiences. When shoppers see others using your product, they can more easily visualize themselves using your product, too. This, in turn, makes them more likely to buy.
By creating a custom hashtag for followers to use when posting about your products, you’ll be loaded with authentic content. Encourage followers to use your community hashtag in their posts with your products by featuring them on your feed and stories.
But don’t forget the power of @tagging
Go back to your customer habits. While hashtags are great for discovery and engaging – they aren’t much help if your community just doesn’t use them.
So you’ve realized your community isn’t into hashtags? Encourage them to tag you in photos and stories, and save their images for future use in your own feed. Ultimately, your users will dictate the most popular method of engaging on Instagram. Embrace it and encourage it.
Give out mystery BFCM and holiday gifts
People love gifts and games! So why not combine the two? Entice shoppers who share their UGC by rewarding them with a digital scratch ticket. A chance to spin a digital wheel to reveal mystery prizes such as discounts or freebies with purchase is also engaging. The joy and excitement of winning even a small item will encourage customers to share their winnings with other shoppers. This in turn draws more people to do their shopping with you in hopes of winning a prize for themselves.
In turn, you can use that UGC legally with our Digital Rights Management tool, which is included along side Shoppable Instagram feeds and Product Page Galleries.
Fill your feed with testimonials
Product reviews play a big role when it comes to shopping, This is especially true around the Black Friday Cyber Monday and holiday season as people want to ensure they’re buying the best gifts possible. Incorporating visual testimonials showcasing customer’s love of your products will increase the likelihood of shoppers buying from you. This social proof is a simple yet powerful way to build trust, and boost sales.
These five checklist items will help you launch a solid Black Friday Cyber Monday campaign as most holiday shoppers tend to start shopping early. Your customer is actively looking for gift ideas. They are consuming customer reviews and UGC photos help them make their buying decisions. Focus on generating UGC from your community and featuring UGC content on your Instagram feed and stories. A strong community will put you ahead of other retailers, making the shopping experience easier and much more enjoyable for your followers and customers.
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