Hi there! We know how tough it can be to keep track of all the resources published around the Black Friday Cyber Monday (BFCM) Sale period. So, we’ve brought together a list of our favourites. From annual trends to marketing strategy and execution, we hope these resources help you to plan for your best Black Friday ever. We will keep this list up to date as new materials are launched. Enjoy!
Black Friday / Cyber Monday Trends
First off, we have an article coming to you by way of The Balance. This article addresses trends surrounding Cyber Monday. It covers some of the history of Cyber Monday, the sales numbers surrounding it for the past decade, and a variety of factors that explain why Cyber Monday’s doing as well as it is.
Next, we have eCommerce platform BigCommerce with two particularly insightful articles from their blog. The first is on last year’s Cyber Week trends. These trends are directional, and can be used to inform how an eCommerce brand could approach their sales period this year. The second post underscores the most significant Cyber Monday opportunities in 2019 and how to capitalize upon them.
For those of you selling from Australia, Neto’s perspective on Black Friday Cyber Monday is worth a read. In it, they examine the success of BFCM in Australia. If you thought BFCM was a uniquely American trend, they put to bed any lingering doubts about the scale of the sale period within the country.
eCommerce Holiday Strategy
On to two pieces on our radar from eCommerce platform Shopify. The first outlines a Black Friday eCommerce strategy for retailers. The second is a Holiday eCommerce study ebook you can download expounding pre-holiday plans, strategies, and insights for online brands.
The team at Xsellco also have insights on winning during the sale period. Their blog post highlights six things you can do on social media to boost your performance on Black Friday and Cyber Monday.
We’ve also seen Opt-In Monster post emphasizing strategy. They highlight a marketing approach eCommerce companies could take to get the most out of their BFCM sales. They include a calendar, too!
Email platform Klaviyo takes a very specific approach to Black Friday Cyber Monday. They drive success by focusing on relationship building and planning. As an eCommerce Email solution, they highlight how relationship building plays a prominent role in BFCM sales.
Oberlo’s article speaks to marketing ideas for Black Friday. What makes it unique is how exhaustive it is on the topic. It includes an incredible 15 marketing strategies that you can utilize in 2019.
Of course, we’ve also published a guide on leveraging UGC for BFCM, no matter how late you might be to the game. It is crucial to include social proof via UGC, especially on product pages, to drive users from Product Page View to Checkout Complete.
Paid Marketing Black Friday Cyber Monday Resources
Now that you’ve browsed the trends and nailed down your marketing, UGC, and social content strategy, it is time to look at your Facebook and Instagram ads approach. Facebook Business reveals critical insights that can be gleaned from Facebook and Instagram for BFCM. If you’re one for stats, facts, and figures, their post is for you.