Black Friday and Cyber Monday (BFCM) are closing in quickly. In recent years in the USA, online spending over the course of the two days has entered the billions and shows no signs of slowing down. 2019’s BFCM digital sales are expected to be the biggest money makers yet.  However, if you’re going to take advantage of this incredible spending period, you have to be sufficiently prepared. And, as we’ve discussed at length, user-generated content (UGC) is the best way to ...

Ready to tap into the power of social networks? While usage of hashtags is waning, #WishlistWednesday is still a popular hashtag used by Instagram users to share their planned purchases. In 2019, word of mouth advertising is still a major driver of eCommerce purchases. We trust recommendations from friends and family over other advertising formats. As we head into Black November, here are three ways to drive organic engagement. Run A Cyber Monday Contest For your loyal followers, run a contest tapping ...

Hi there! We know how tough it can be to keep track of all the resources published around the Black Friday Cyber Monday (BFCM) Sale period. So, we’ve brought together a list of our favourites. From annual trends to marketing strategy and execution, we hope these resources help you to plan for your best Black Friday ever. We will keep this list up to date as new materials are launched. Enjoy! Black Friday / Cyber Monday Trends First off, we have an ...