Instagram has quickly established itself as a contender for the best marketing social media platform, particularly for eCommerce companies marketing to Millennial and post-millennial audiences. That raises the question of why.
What is it about Instagram that makes it such a powerful platform for modern-day marketers? We have seven key stats and facts that highlight why Instagram needs to be part of your marketing campaign.
- 1 Billion Active Users Each Month
Every single month, Instagram has a billion people accessing it. That’s an astounding number for you to reach as a marketer. Not only that, but more than half of those people are accessing Instagram every single day.
- Almost Two Thirds of 18-29 Year Olds are on Instagram
64% of people between the ages of 18 to 29 are on Instagram. This emphasizes just how robust a social media platform Instagram is for targeting and engaging younger people, particularly millennials.
- 72% of Teens are Using Instagram
Yes, teens have moved away from text-heavy platforms like Facebook and Twitter. But if you want to target generation Z or the post-millennial generation, then Instagram is the best vehicle for your marketing efforts. Instagram, as a visual platform, is the number 1 social media platform for teenagers, having cleared Snapchat late last year.
- 4 in 5 People Follow a Business Account
80% of Instagram users follow a business account. This statistic really highlights why Instagram is proving to be such a dominant marketing outlet for businesses. Most people on the platform are actually seeking out businesses to follow, giving those businesses a direct marketing line to their audience.
- Between 10 a.m. and 3 p.m. on a Weekday is the Best Time to Post
Although the best time to post on Instagram is highly variable due to the differing nature of brands and their audiences, overall, a 5-hour window spanning from 10 in the morning to 3 in the afternoon has proved to be the time that generates the most engagement. This fact shows a simple way for new brands to best utilize Instagram for results.
- Video Posts Receive 38% More Engagement Than Images
Another statistic that shows a simple way for brands to get more engagement on the platform. Video posts garner considerably more engagement than posts that only have images, this includes over twice the number of comments.
- Instagram Users Spend Almost an Hour on the Platform a Day
On average, an Instagram user spends 53 minutes per day on the platform. That’s almost an hour for them to find your brand, engage with your brand, and fall in love with your brand.
Why these stats? Because the opportunity on Instagram isn’t fully saturated. Even with algorithm changes over the last couple of years, consumers are still regularly engaging with brands on Instagram. In fact, Facebook’s 2019 report highlights the power of Instagram as a sales tool:
87% of survey respondents said that they took action after seeing product information on Instagram, so reaching consumers as they’re shopping on Instagram can definitely help drive results for your business
Facebook, which owns Instagram, explored the power of Instagram for shoppers beyond sheer reach. Their research surfaced that people use Instagram throughout the shopping journey, from discovery to conversion. By skipping out on offering a Shoppable Instagram, you miss out on opportunities to close sales every day.