Ready to tap into the power of social networks? While usage of hashtags is waning, #WishlistWednesday is still a popular hashtag used by Instagram users to share their planned purchases. In 2019, word of mouth advertising is still a major driver of eCommerce purchases. We trust recommendations from friends and family over other advertising formats. As we head into Black November, here are three ways to drive organic engagement.
Run A Cyber Monday Contest
For your loyal followers, run a contest tapping into their #WishlistWednesday – the items they love. Encourage users to share why they love your product for a chance to win deeper discounts on Black Friday/Cyber Monday or free goodies now. If you have a referral program, tap into your database to engage users across platforms.
For users who are considering your brand, encourage them to enter a #WishlistWednesday giveaway. Again, you can offer deeper Black Friday savings, custom bundles, or free product to drive engagement. Instead of sharing their experience with your product, have them share simply that they plan to purchase come sale time.
Celebrate User Generated Content
Now that you’ve got a bank of new User Generated Content, it is time to legally amplify it in their stories. Our built-in Rights Management software makes this process a dream. Simply log in to your dashboard and start approving submissions to your shoppable user-generated feed.
You can use community stories to show your product in a different light. Through the use of Product Page Galleries, brands can highlight both UGC and reviews (as BaliBody does below with reviews powered by our partner Okendo).
Another benefit of user generated content, especially on a Product Page, is the ability to highlight different body types and skin tones. UGC on product pages also inspires a shopper, as it shares ideas on how to style a given item. Jenny Bird, a modern fashion jewelry brand, is a great example of a product page Instagram feed integration:
A Secondary Use of Hashtags For The Sale Period:
Not ready to run a contest? Hashtags still have a powerful role to play in your BFCM Strategy. Consider this Black Friday / Cyber Monday advice from our friends at Xsellco:
“While major Black Friday and Cyber Monday have some obvious hashtags… it’s worth finding out what other trending hashtags you can use in your posts. For instance, searches for #giftsforher, #giftsforhim and #christmasgifts rise significantly during the holiday sales season.”
Ready to create your own shoppable User Generated Content ahead of this year’s sale period? Start your free trial to take advantage of our own pre-Black Friday pricing just for eCommerce brands like yours.
