Your company’s brand is everything. It’s how people view your company. It’s how they understand its values. It’s a continual encapsulation of all that your company stands for. Yet, it can be far from easy to establish and just as hard to maintain. That’s why so many companies, particularly online retailers, are looking to user-generated content (UGC) to boost their brands. UGC is, as the term suggests, content that is generated by users of a brand or product. Thus, in a ...
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Are you having trouble getting your customers to share their content on Instagram? Here are 4 easy solutions It’s very difficult to utilize user-generated content (UGC) if you’re barely getting any. The foundation for any UGC marketing plan has to include a healthy dose of content being consistently produced by your customers. If you’re having trouble getting UGC in a consistent way, then the process of energizing your fanbase into becoming more involved in generating content is an integral part of ...
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You’ve decided to utilize user-generated content as a part of your marketing strategy, but what are the next steps? Once you’ve identified the incredible benefits of user-generated content (UGC) and decided that it will be central to your marketing strategy moving forward, it’s crucial that you take the time to optimize your processes for collecting, promoting, and measuring the effects of that content. No matter how effective UGC is, it’s only as effective as you allow it to be. If you ...
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